Several days after the Federal Trade Commission closed its investigation into Google's acquisition of AdMob, Google said Thursday that it has also closed its acquisition and is the proud new owner of a mobile ad network.
"We'll now begin the process of bringing our products and teams together in the best way, and building new products and features together," Google wrote in a blog post. "We're working to make this integration happen as fast and as seamlessly as possible. We'll actively keep our clients up-to-date as we bring our businesses together -- stay tuned!"
With this acquisition, mobile advertising is "now a central part of our business," Google said.
Mobile search volume has grown fivefold in the past two years, Google continued, and people searched the Web on "full" WebKit browsers (like those on iPhones, Android phones, and the Palm Pre) 62 percent more in the first three months of 2010 than they did in the last three months of 2009.
"We want to unleash agencies' and advertisers' creativity on all mobile devices and deliver them better results from their campaigns, drive better returns and more choice for publishers and developers, and help people get better ads and more free mobile content," Google concluded.
