The confectionery giant tried to stop its competitor Sweet Rewards from selling Malt Balls which Mars claimed was deceptively similar to Malteesers.
Justice Nye Perram booted Mars out of centre court declaring that Australian chocolate consumers would never mistake a Malt Ball for a Malteeser.
Mars lost the case and was also ordered to pay Sweet Rewards considerable legal costs.
Mars has become too big for its own boots in the Australian confectionery industry and Justice Perram's decision is both a sensible and salutary decision to this rip-off chocolate bar merchant.
PAUL TULLY: paul@tully.org.au
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