In order to attract more sales, the company has launched a softer version of Australia's most-delectable (for some, detestable) spread.
Coming home to Australia on a Qantas Jet, there is nothing more delightful than savouring some Vegemite at 30,000 feet watched on by gob-smacked Yanks.
But give me the original, rancid, true Aussie, "knock ya dead" Vegemite version any day.
Anything less is just for sooks and wusses.
All he-men will stick to the original.
PAUL TULLY: paul@tully.org.au
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